• How to sell flowers!
    B2B,  Sell More Flowers

    Part 2: Tips To Take Away – What Can Florists Learn From Large Retailers?

      Actionable advice based on years of working for large-scale commercial flower companies.   Play to your strengths: don’t fight for the same business as supermarkets Use the same strategies, but with unique designs to really stand out in the market. There are a lot of products that supermarkets can’t produce or deliver easily. It’s difficult for them to react quickly, and they can sell-out too quickly or find they’re over-stocked if something goes awry in the supply chain. Buy wisely, look after your designs, clean those vases, condition all flowers properly and make sure customers know about after care.   Prepare for the peaks ahead of time Early planning…

  • The Floral Spiral

    A Week at the Museum

    British Flowers Week is the brainchild of New Covent garden Market and is now in its sixth year, it aims to encourage more consumers to purchase British Flowers and plants. Florists were challenged to create an installation to be displayed in the newly refurbished Garden Museum in Lambeth, London. The display, using only British grown flowers and plants was to be 1.5m wide 2m long and 3 metres tall and to be in keeping with the features of the museum, and without any floral foam used.  Helen Chambers NDSF from Evolve flowers Ltd, based at Donington, near Spalding submitted her design which was later selected as one of the six…

  • B2B,  Sell More Flowers

    Part 1: Behind The Scenes At Supermarkets

    An inside look at what goes on within supermarket flower departments.   Year-round consistency is critical When designing floral products for supermarkets, every bouquet within a particular price point must appear consistent in value for money, throughout the year. This means that every stem has to be researched carefully. If thousands of bouquets are dependent on a specific kind of Germini, we need to make sure that enough will be grown, which in turn means the grower has to schedule it into their programme for the following year. This involves lots of calendars and Excel spreadsheets! Each bouquet design will sell in-store for six to seven weeks before it’s altered…

  • British Flowers Week
    The Floral Spiral

    The Floral Spiral Gets Royal Approval

    The British Flowers Week competition is the brainchild from New Covent garden Market and is now in its sixth year, it aims to encourage more consumers to purchase British Flowers and plants. Florists were challenged to create an installation to be displayed in the newly refurbished Garden Museum in Lambeth, London. The display should be 1.5m wide 2m long and 3 metres tall and be in keeping with the features of the museum, and without any floral foam used.  Helen Chambers NDSF from Evolve flowers Ltd, based at Donington, near Spalding submitted her design which was selected from around 30 submissions from Florists all over the UK. To construct the…

  • Sell More Flowers
    B2B,  Sell More Flowers

    Coming Soon: Sell More Flowers!

    With a background in both creative floristry and supermarket product design, Helen Chambers has played for rival teams within the flower sector. In this two-part feature, she shares behind-the-scenes insights into the world of large-scale product development, and offers practical, takeaway advice for flower businesses of all kind. About Helen Chambers, Evolve Flowers Helen’s career began with traditional floristry training, but took a swerve when she started working for a company that developed sundries products. She was later offered a role as product developer for a Dutch flower supplier, designing bouquets for the likes of Shell and BP. She admits, “I decided to go for it, though it’s really not…