Evolve Flowers Ltd is ideally placed based near to Spalding in Lincolnshire, surrounded by commercial scale flower growers in the hub of the UKs produce distribution area.
Founder of Evolve flowers Helen Chambers NDSF has worked in Horticulture and Floriculture for the majority of her working life. Her passion and knowledge of British blooms escalated whilst spending five years developing and selling floral and horticultural products to Waitrose from Lincolnshire based grower-packers; British provenance being high on the Waitrose agenda.
With a background in both creative floristry and supermarket product design, Helen has played for rival teams within the flower sector. She is passionate about British flowers and with her experience designing horticultural products for the supermarkets and as a formally trained floristry tutor she is keen to share her knowledge with the wider industry, through workshops, consultancy and training services.
A formally trained SOF National Diploma florist she graduated with the highest marks nationwide for her year. This won her a scholarship to participate in a Design School at Grunberg, Germany; learning from some of the most prestigious and world renowned floral designers such as Gregor Lersch, Wally Klett and Klaus Wagener.
A former Floristry Tutor at Easton College in Norwich, she took part in many floristry competitions winning many national placings. Helen was a guest designer at the Spring Florist Event in 1998, sharing her knowledge with an auditorium full of florists at the ICC in Birmingham.
A keen gardener and grow your own enthusiast she has designed numerous flower and horticultural products for many of the major supermarket chains in the UK and Middle East. This part of her career as a New Product Development Manager; enabled travel to the Far East, Kenya, USA and extensively in Europe; sourcing new products and visiting growers, manufacturers and major trade exhibitions. Helen was involved in many photography shoots; styling flowers for numerous selection guides and designing ‘How To’ flower arranging brochures for Sainsburys. She designed flowers for events such as Kenya Flower Day, London Fashion Week for Amanda Wakeley and has made several bouquets for HM The Queen – one of which was carried at Chelsea Flower Show 2016 and one presented to Her Majesty as a 90th Birthday gift.
In 2017 Helen was part of the Design Team at the Leeds Castle Flower Festival, Kent. This involved promoting Colombian Flowers and working alongside a plethora of talented designers. The team constructed a Floral Selfie trail, held demonstrations and worked on extensive flower styling for photography.
Evolve Flowers Ltd was established in September 2017, providing B2B consultancy, flower craft & floristry courses for leisure and 1-2-1 classes. Bespoke floral designs for weddings, funerals and events.