The British Flowers Week competition is the brainchild from New Covent garden Market and is now in its sixth year, it aims to encourage more consumers to purchase British Flowers and plants. Florists were challenged to create an installation to be displayed in the newly refurbished Garden Museum in Lambeth, London. The display should be 1.5m wide 2m long and 3 metres tall and be in keeping with the features of the museum, and without any floral foam used. Helen Chambers NDSF from Evolve flowers Ltd, based at Donington, near Spalding submitted her design which was selected from around 30 submissions from Florists all over the UK.
To construct the framework for the design Evolve used local businesses Mr Fix it carpenter and Art metal engineering based in Moulton. “Where possible use other SME’s based in Lincolnshire and both have a fantastic ‘can do’ approach to a challenge” says Helen. All the flowers, plants and even the meadow hay were sourced from Lincolnshire, Cornwall and Hampshire.
The day after the build we were on BBC Breakfast with Carol Kirkwood. “Well who would say no?!” Helen laughs. “It was amazing getting text messages from shocked friends after the broadcast; it didn’t seem real! 1.7million viewers!”
The Duchess of Cornwall visited the exhibition and said that she “would like to have stayed longer in the Spiral Meadow, and could she have a chair to stay for the rest of the day” and then she was whisked away by Alan Titchmarsh!
On returning to Lincolnshire, Evolve made all the remaining flowers and plants into a ‘pop-up-shop’ give-away at Springfield’s gardens and raised £216 for Motor Neurone Disease Association.
Photo courtesy of www.julianwinslow.com
Read more about The Floral Spiral www.evolveflowers.com